PalmBeach Jewelry, a cross-channel retailer of fashion jewelry based in Boca Raton, Fla., is seeing its customer acquisition rates nearly double thanks to a cross-channel acquisition program it implemented last year. The program, which is based on eWayDirect's CertainSource 2.0 solution, works across
Daniel DeYoung
Cross-channel costume jewelry retailer PalmBeach Jewelry acquired thousands of email subscribers prior to the busy holiday shopping season thanks to a series of email sign-up ads it ran on targeted websites last summer.
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