Customer Acquisition: PalmBeach Jewelry Grows With Cross-Channel Acquisition Program

While the program works across multiple touchpoints, most of PalmBeach Jewelry's new customers come via the brand's email autoresponder program. Here, prospects are regularly sent emails from PalmBeach Jewelry immediately after they take an action such as clicking on a display ad promoting the retailer and its merchandise. After prospects click through — and PalmBeach Jewelry gets its leads — they're sent the first of a series of eight emails or nine emails over a 30-day period, starting with a $10 gift certificate with their first purchase within 24 hours.