Customer Acquisition: PalmBeach Jewelry Grows With Cross-Channel Acquisition Program

PalmBeach Jewelry, a cross-channel retailer of fashion jewelry based in Boca Raton, Fla., is seeing its customer acquisition rates nearly double thanks to a cross-channel acquisition program it implemented last year. The program, which is based on eWayDirect's CertainSource 2.0 solution, works across multiple digital touchpoints, individually validating each prospect, assessing conversion intent and delivering the most qualified prospects — i.e., those most likely to make a purchase and become loyal customers — to PalmBeach Jewelry