The 1st Catalog Success Latest Trends Report
We're very excited to bring you a groundbreaking survey, The Catalog Success Latest Trends Report. A joint venture with multichannel ad agency Ovation Marketing, this is the first of what will be an ongoing, quarterly series of surveys covering different aspects of the catalog/multichannel business. This first report focuses on mailing and marketing issues. Our other surveys will focus on management and e-mail, among others.