The 1st Catalog Success Latest Trends Report
Our Groundbreaking Benchmark Survey on Catalog/Multichannel Mailing and Marketing Practices
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In these pages, we’ve included most of the results, but not all of them. For the complete results, including separate B-to-C and B-to-B charts, please go to our Web site, CatalogSuccess.com.
Some results, however, can be easily summarized up front. When asked how their total page count will change for this year overall compared to last year, 38.3 percent of catalogers said their page counts would increase; 15.4 percent said theirs would decrease and 46.3 percent said they’d mail the same quantity.
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