Lee Mullally

This edition, we explore creative issues in our fourth quarterly Catalog Success Latest Trends Report. Conducted with the assistance of multichannel ad agency Ovation Marketing, this survey focuses on such important, creative-focused issues as budgets, channel allocation, photography and redesigns. The report contains a statistical analysis of a questionnaire we sent to the Catalog Success e-mail list in late May and early June. The numbers are cumulative responses from 90 B-to-C and 102 B-to-B catalog/multichannel executives. We break out separate B-to-C and B-to-B charts on our Web site, as we don’t have the space for all of them in the print issue. Some

Welcome to our third quarterly Catalog Success Latest Trends Report. This survey, which we once again conducted in partnership with multichannel ad agency Ovation Marketing, focuses on crucial management-related issues in the catalog/multichannel business. As with our reports in October and January, this new survey contains a statistical analysis of a questionnaire we sent to the Catalog Success e-mail list in late February and early March. The numbers are cumulative responses from the 71 B-to-C and 60 B-to-B catalog executives who responded. We break out separate B-to-C and B-to-B charts here on our Web site, as we didn’t have space for all of them in the print edition

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