The 1st Catalog Success Latest Trends Report
Our Groundbreaking Benchmark Survey on Catalog/Multichannel Mailing and Marketing Practices
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We also asked, have you or will you change your catalog’s dimensions (trim size)? Despite the brutal postage increase in May, just 13.7 percent of respondents said they’d decrease their book’s trim size, 78.9 percent said they’d leave their catalog as is and 7.4 percent would increase trim sizes.
Among respondents, the top five most prevalent types of catalogers were gifts and collectibles (17.7 percent), home décor (16.6 percent), women’s apparel (15.4 percent), books/audio/video (14.3 percent) and office supplies/business furniture (10.3 percent).
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