NRF to Launch Big Show Asia Pacific in Singapore in 2024
The National Retail Federation (NRF) announced at its Big Show in New York City this week that it will launch an Asia-Pacific annual conference and exhibition in 2024. For the conference, the NRF is partnering with Paris-based event organizer Comexposium. The inaugural NRF 2024: Retail’s Big Show Asia Pacific will be held June 11–13, 2024, at the Sands Expo and Convention Centre in Singapore, six months after NRF 2024: Retail’s Big Show in New York City.
The new event, which the NRF said is expected to draw thousands of retailers and business partners from across the region, aims to integrate regional leaders across the retail industry to collaborate at a Pan Asia Pacific level.
Total Retail's Take: Considering the size of the Asia-Pacific retail market, it's not surprising that the NRF is looking to extend its reach into the region. In fact, according to the NRF, Southeast Asia is home to more than 655 million people with a consumer market of $3 trillion and average gross domestic product growth of around 5 percent among Association of Southeast Asian Nations member countries. By 2050, the region is expected to be the fourth-largest market in the world, with rapidly growing disposable income and high digital adoption. Retail sales across Southeast Asia, Australia and New Zealand are projected at $1.54 trillion in 2022, and forecasted to reach $1.77 trillion by 2025.
Singapore makes a lot of sense as the host of the inaugural event. The country is centrally located and well-known as a business center for the region, providing an optimal stage for NRF to launch its Retail’s Big Show on a new continent.