International Strategy

Payments: Going Global Requires Going Local
March 24, 2021 at 5:26 pm

With the rapid increase in e-commerce given the pandemic, you may be considering expanding your online business beyond our U.S. borders. However, to successfully do that, you'll need to take a close look at the mindset and expectations of future customers. Even the biggest corporations have made expensive mistakes by missing the mark — e.g.,…

How Technology Can Alleviate Retail’s Globalization Challenges
March 1, 2021 at 4:16 pm

The challenges retailers are facing in 2021 aren't simply regional anomalies. From the economic instability and demand volatility caused by the COVID-19 pandemic to sustainability concerns from rising levels of waste, these obstacles exist on a global scale and will only continue to evolve in the years to come. Finding the right answers requires an…

2021: The Year of Localization
February 3, 2021 at 5:43 pm

2020 was difficult for many retailers, particularly for brick-and-mortar. However, for online retailers or those with online services, some of hardship of 2020 may have been alleviated somewhat. At the time of writing, it’s been predicted that there would 56 percent and 70 percent year-over-year increases in online sales in November and December, and a…

Cross-Border Growth: What Every Seller Needs to Know
February 2, 2021 at 8:34 pm

In recent months, e-commerce, particularly the third-party marketplace, has become the driving force for retailers as footfall in-store rapidly declines — with digital sales expected to rise a staggering 18 percent in 2020. Todays "virtual malls" have all delivered soaring revenue growth during the third quarter, fueled by the transformation of consumer shopping habits. E-commerce giants…

Global E-Commerce in a Post-Pandemic World
January 5, 2021 at 11:09 am

As the world begins its slow pivot from managing the COVID-19 crisis to recovery and now the long awaited reopening of economies, it's becoming clear that the period of lockdown will have a long-lasting and profound impact on the way global retailers sell and the way consumers shop. The customer journey — the path encompassing…

Why Mexico May Be Your Next Big Cross-Border Market
November 23, 2020 at 4:15 pm

For U.S.-based e-commerce businesses looking to expand internationally, Mexico is an appealing option. Its consumer base is young and mobile savvy. Internet use and online shopping are on the rise. And based on a recent survey for ClearSale by Sapio Research, Mexican consumers’ customer experience concerns and expectations are similar in many ways to those…

The Global Opportunity: 3 Tips for SMBs as They Go International
November 17, 2020 at 11:01 am

The shift from brick-and-mortar to online retail has become a clear trend as small and medium-sized businesses (SMBs) pivot to keep up with rapidly changing regulations and consumer needs due to the COVID-19 pandemic. And, according to a new study from OFX of over 600 small businesses, SMBs aren’t stopping at simply shifting to online operations.…

Why U.S. Retailers Should Pay Attention to Singles Day
November 12, 2020 at 4:48 pm

In this episode of Retail Right Now, Total Retail's Melissa Campanelli and Kristina Stidham discuss Singles Day, the annual shopping holiday in China that rakes in billions of dollars for online brands and retailers. This year, the shopping event is an even larger opportunity for cross-border e-commerce growth as online shopping is already heightened amidst…

Why Your Business Should Prepare for Borderless Selling This Holiday Season
September 29, 2020 at 2:45 pm

Digital commerce has created a truly global marketplace, transforming shopping from a local or even regional activity into a process that happens from any location around the world. For years, more consumers have started turning to e-commerce to browse for and purchase all types of products and services. Since the onset of the COVID-19 pandemic,…

How to Optimize Your Checkout for International Markets
September 17, 2020 at 11:04 am

Imagine a post-pandemic moment: walking into your favorite café, lining up and scanning the menu, and seeing the price of your latte in a different currency than you’re used to — British pounds or Japanese yen, for example. If you’re in a rush, you might just turn around and go to another café where the…