Nordstrom Latest Retailer to Get Into the Charity Business

With the ice bucket challenge craze currently sweeping the nation, and in its wake raising awareness and lots of money for ALS research, I thought it would be a good time to address the growing role charity is occupying in the retail industry. Nordstrom is the latest retailer to make charity a key component of its business, announcing last week the launch of a private-label brand, Treasure&Bond, which will give 5 percent of its earnings to Girls Inc. and other nonprofits that seek to empower women and young girls.