Nordstrom Latest Retailer to Get Into the Charity Business

By Joe Keenan

What are your thoughts on cause-based marketing? Has your company launched a program of its own? If so, what have been your experiences? Let us know by posting a comment below. I'd love to hear from you!

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Joe Keenan Author's page Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.