New CMO for Old Navy

The position of chief marketing officer has been vacant at Old Navy for six months, but that’s about to change. Jamie Gersch, most recently chief marketing officer at Charlotte Russe, will fill the position at the end of October. Gersch will be replacing Ivan Wicksteed, who recruited Elizabeth Banks, Amy Poehler and Julia Louis-Dreyfus for Old Navy advertising spots. Before joining Charlotte Russe last year, Gersch spent 14 years at Gap Inc., and as vice president, marketing at San Francisco-based Old Navy, she oversaw communication strategy across all channels and led annual and seasonal marketing.