Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
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Joe Keenan
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While that plan and budget have been laid out for the rest of 2009, Weaver's has the ability to go back to Balihoo and revise it if certain variables change — namely a rebound in the economy in the second half of the year. And that applies to each marketing channel. For example, if paid search proves particularly effective at driving revenue while local radio ads do not, budget allocations can be adjusted to reflect those factors.
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- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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