Problem: Weaver's Flooring America, a franchise location of retailer Flooring America, sought a more detailed and optimized marketing mix to reconnect with its local customer base. Solution: Outsourced its store and direct marketing planning to a local marketing automation technology and services provider. Results: Gained boost in sales and cost savings from lowered marketing complexity.
Shenandoah Valley
Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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