Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
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Joe Keenan
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Lost Personal Touch
"After becoming a franchisee of Flooring America, we lost a bit of our personal touch," says Chad Nussbaum, sales manager at Weaver's. "A lot of why we sell jobs is because of the owner's reputation and how well he's known in the community."
Recognizing that it needed to refocus its approach to determine the optimum marketing mix and media placement plan to recapture local customers, Weaver's turned to Balihoo last November, a local marketing automation technology and services provider specifically targeted to franchises and national brands with local marketing needs. Weaver's implemented Balihoo's AdPro platform.
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- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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