Industry Eye: Case Study - Weaver's Flooring America
Marketing Platform Lets National Franchisee Focus on Local Roots
By
Joe Keenan
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"We struggled with the time that was devoted in the advertising spectrum," Nussbaum recalls. "We could plan a month or two in advance, but we couldn't lay it out, or we didn't take the time to lay it out. Right now I have a comprehensive plan for the entire year with a budget; now all we have to do is carry it out. If you don't plan ahead, things don't get executed."
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- Companies:
- Talbots
- People:
- Chad Nussbaum
- Pete Gombert
E
Joe Keenan
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Joe Keenan is the executive editor of Total Retail. Joe has more than 10 years experience covering the retail industry, and enjoys profiling innovative companies and people in the space.
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