A Retailer's Guide to Optimizing Their IT Budget
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The adoption of address look-up technology not only minimizes the risk of address errors, but by requiring just five keystrokes to eight keystrokes, plus one click of the mouse, it significantly reduces the time customers spend on the checkout process, eliminating up to 80 percent of the keystrokes required to input an address. The approach is intuitive, requiring just the input of a ZIP code, which provides a drop-down list of possible addresses. Research from Marketing Sherpa has shown that 27 percent of consumers will drop off before completing an order if the process is too long or difficult. Streamlining the checkout process with address verification technology has significant incremental benefits.
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- People:
- Emma Gooderham
- Places:
- UK
Emma Gooderham
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