A Retailer's Guide to Optimizing Their IT Budget
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Focused Investment
For organizations selling perishable or time-sensitive goods, replacement items may have to be provided at a significant additional cost. B-to-B retailers may well be in breach of a service-level agreement if goods aren't delivered on time.
It clearly makes no sense to be investing heavily in online marketing techniques or complex and sophisticated web analytics if your checkout process is inefficient and inaccurate. Consumers want simple and effective online shopping experiences; e-commerce providers must therefore look to minimize manual intervention and achieve a streamlined process.
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- People:
- Emma Gooderham
- Places:
- UK
Emma Gooderham
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