A Retailer's Guide to Optimizing Their IT Budget
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While it's tempting to leverage online insight to become increasingly sophisticated, the e-commerce model should be essentially simple: Customers want a smooth, accurate, rapid and successful transaction. Rather than being distracted by investment in tailored emails or offers, retailers need to recognize that the first step must be good processes. Simple changes to the efficiency and effectiveness of the purchase process will make a major difference to customer perception and level of activity.
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- People:
- Emma Gooderham
- Places:
- UK
Emma Gooderham
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