A Retailer's Guide to Optimizing Their IT Budget
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Incremental Value
For any e-commerce business, there's a temptation to invest in tools that provide better customer insight, from business intelligence to web analytics. The problem is that getting results takes time — and the company then lacks the money needed to implement the required changes. Yet there are some obvious, fundamental steps that should and could be taken that don't require complex analytics that will improve the performance of every e-tailer.
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- People:
- Emma Gooderham
- Places:
- UK
Emma Gooderham
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