A Retailer's Guide to Optimizing Their IT Budget
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So why is it often much tougher to pick between any number of add-on solutions that focus on the small, but key, areas of business need than it is to make the big decisions (e.g., enterprise resource planning or electronic point of sale)? Why do online retailers so often invest in personalized marketing tools or complex web analytics when basic processes such as address verification are overlooked (a practice that leads to expensive resending procedures and poor customer satisfaction, by the way)?
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- People:
- Emma Gooderham
- Places:
- UK
Emma Gooderham
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