Make Blogging and RSS Pay Off by Driving Traffic and Sales Through Optimized Blogs and Feeds
“Sticky” posts, which are posts that always appear at the top of the page regardless of the date, offer a clever way to add keyword-rich intro copy to a category page or tag page. The Adhesive plug-in will provide this “sticky” functionality to any WordPress-powered blog.
Optimize your RSS feeds too. Go with full-text feeds, not summary feeds. Provide at least 20 items in the feed, not just the default 10. Offer a range of feeds (not just one) by category, latest comments, comments by post and by tag. Have a keyword-rich title for each item, because that oftentimes will become anchor text.
For the same reason, put your most important keyword in the site’s title. Write a compelling site description because that gets displayed in various important places, such as in the “Related Blogs” results in Google Blog Search. Resist the temptation of appending a tracking code like source=rss to the URL, because it reduces the linked item’s link popularity potential. Include podcasts in your RSS feed as enclosures, as that can gain you additional visibility in podcast directories and search engines.
Stephan Spencer is president and founder of Netconcepts, a Web design and consulting firm specializing in search engine, optimal Web sites and applications. Reach him at email@example.com .