Google Blog Search

In the intensive session I led during the ACCM in Boston on May 21, the overriding theme was that search engines judge a site’s worth on its inbound links. Translation: No links = no rankings. Blogs, meanwhile, are great at attracting links from the blogosphere, because bloggers are rather cliquish and mostly tend to link to each other. So you’ll earn links as a blog that you wouldn’t normally earn otherwise. Nonetheless, intentionally work to boost your link popularity; don’t just expect links to your blog to come on their own. One of the best ways to do this is by building relationships with

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