Make Blogging and RSS Pay Off by Driving Traffic and Sales Through Optimized Blogs and Feeds
Use the Neat-o tool to review the anchor text on your inbound links. Then ask your blogger friends who link to you with throwaway phrases like “click here” to change their wording.
A very powerful, somewhat advanced tactic is to provide visitors and spiders with a “tag cloud” full of keyword-rich text links that point to “tag pages” hosted on your blog. These are created automatically using a tagging plug-in like Ultimate Tag Warrior.
Importance of Title Tags
Title tags are the most important piece of text on a Web page. They’re given the most weight by search engines. So take the time to craft keyword-rich title tags for each post, category page, and of course, home page. If you must include your blog name in the title tag (not recommended), put it at the end of the title rather than at the beginning. Override the automatically generated title tags that are based on the post titles and replace them with custom-written title tags, using a blog plug-in.
URLs are very important to your blog’s rankings, too. Use “URL rewriting,” which is supported on most blog platforms, to create keyword-rich URLs that have no “stop characters” (question marks, ampersands or equals signs). Separate keywords with hyphens, not underscores, as Google doesn’t treat underscores as word separators.
Set up permanent (301 style) redirects from pages at yourblog.com to corresponding pages at www.yourblog.com, or you’ll end up with a duplicate site in the search engines. If you ever decide to switch blog platforms, maintain the old URLs through permanent redirects to preserve those valuable inbound links that point deep into your archives.
Heading tags (like H1, H2 etc.) get extra weight as opposed to regular body copy by the engines, so mark up post titles with H1 tags. Don’t mark up dates with heading tags (a fairly common mistake). On category pages, wrap the category name within an H1 tag. And on your tag pages, wrap the tag name within an H1.