Leveraging Mobile to Ring in the Holiday Shopping Season
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3. Leverage mobile analytics. Having mobile analytics data is key in helping retailers make the most of their mobile opportunities come November. Analytics not only provide retailers with the insight needed to understand their customers’ traffic patterns, but they can be leveraged qualitatively for a deeper dive into user behavior and feedback. With that knowledge, retailers can identify users’ struggles, improve site navigation and provide useful content (e.g., how-to guides) to drive visitors to purchase.
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Jay Henderson
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