Leveraging Mobile to Ring in the Holiday Shopping Season
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2. Not all mobile devices are created equal. Retailers need to play close attention to their mobile experience across different device types and operating systems, then focus their investments in site optimization, mobile apps and analytics. Mobile customer experiences are difficult to master with the diversity of screen sizes across smartphones and tables, not to mention navigating the complexity of apps vs. mobile optimized websites. Therefore, retailers need to be prepared.
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Jay Henderson
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