Leveraging Mobile to Ring in the Holiday Shopping Season
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However, to truly stand out this holiday shopping season, retailers need to keep one trend in mind: 'tis the season to be mobile. Today's tech-savvy consumers are increasingly reliant on their tablets and smartphones for everything they do, especially when it comes to shopping. Mobile continues to account for the lion's share of online shopping traffic, meaning it's the biggest opportunity for retailers to engage with consumers.
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Jay Henderson
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