Leveraging Mobile to Ring in the Holiday Shopping Season
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While it seems that nearly every holiday shopping season brings predictions of a breakout year for mobile, it's hard to ignore that mobile site traffic reached a record of 38.2 percent in March 2014, up from 25 percent last year and more than double the same period just two years ago. As a result, the IBM Digital Analytics Benchmark report predicts these figures to will continue to rise, with mobile accounting for more than 20 percent of sales and more than 43 percent of site traffic in November 2014.
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Jay Henderson
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