Leveraging Mobile to Ring in the Holiday Shopping Season
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While mobile creates tremendous opportunities for retailers to engage consumers anywhere and at any time, a poor mobile experience can turn off users and result in lost sales. Here are four tips to help you capitalize on the mobile opportunity this holiday shopping season:
1. Mobile isn't an island. The first step for retailers to ensure they're developing a smart mobile marketing strategy is to understand the interplay between mobile and other channels. Mobile should be an integral component of the overall omnichannel marketing strategy. This will help ensure you're delivering cohesive and consistent messages across all channels — and not looking at mobile in isolation.
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Jay Henderson
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