Improving the In-Store Customer Experience in a Way You’d Never Expect
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Ray Sjolseth
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Start Small, Save Big
Rather than retrofitting an entire brick-and-mortar location, retailers have the option to start with a portion of their store to save on initial costs. Even just a retrofit of display cases (or any lighting used for long hours a day) makes a significant difference. Other areas to consider are lights in lobbies or exit corridors, as these are also operating for most or all of the day. LEDs offer much longer life span than traditional light sources while providing significant savings on electric bills and maintenance costs, even if it's only for a small portion of the store.
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Ray Sjolseth
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