Improving the In-Store Customer Experience in a Way You’d Never Expect
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Ray Sjolseth
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The other benefit of using LED lighting is that it provides retailers with an opportunity to shape the customer's in-store experience in a way that isn't possible with incandescent lighting.
How Does Lighting Influence Purchasing Behavior?
The harsh light emitted by regular fluorescent and incandescent lighting can negatively affect retailers in a number of ways. It can damage or fade colors of products and it can skew the way product packaging and signage appear to shoppers.
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Ray Sjolseth
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