Improving the In-Store Customer Experience in a Way You’d Never Expect
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Ray Sjolseth
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Most consumers are used to "warm" lighting in their homes as opposed to the severe bright lighting often found in stores. Not only does this affect how a consumer views products, but it also could lead to returns if the merchandise doesn't look the same at home as it did in-store. Retailers can remedy this problem with LEDs. For instance, retrofitting the dressing room of a clothing store with LEDs allows the retailer to design the lighting aesthetics to match how the product will look in a customer's home. The higher-quality light also enhances the customer's mood, creating a more enjoyable shopping experience.
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Ray Sjolseth
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