Improving the In-Store Customer Experience in a Way You’d Never Expect
Managers and/or owners of retail stores have two important goals: cutting operations costs and providing the best customer experience possible so that they sell more products. But oftentimes they're too busy dealing with day-to-day issues and don't necessarily have the time to consider all of the options for achieving those goals. However, there's one overlooked solution that can save retailers thousands of dollars, reduce their lighting energy usage by more than 50 percent and provide optimal in-store conditions for shoppers: LED lighting.
Lighting is an important part of a store — it influences a shopper's mood, their perception of the quality of the product and has the ability to highlight specific products (or product features) in a flattering way. Many retailers also place an emphasis on creating a welcoming atmosphere for consumers, which requires them to leave their lights on for the majority of the day. The downside is that this leads to costly electric bills. According to the U.S. Department of Energy, lighting is responsible for an estimated 42 percent of electricity bills for U.S. retailers.
LED lighting, on the other hand, provides retailers with the opportunity to achieve energy and cost savings while also boosting the customer experience. For example, if a liquor store swapped its traditional lighting products in the retail area, cold storage area and employee back room for LED products, the business could reduce its carbon footprint by 88,000 pounds a year, saving $11,000 annually in energy costs.
Although the price of retrofitting an entire brick-and-mortar location from incandescent bulbs to LEDs is costly up front, it yields a rapid return on investment over time. Some establishments may experience a ROI in less than a year. Furthermore, retailers also lessen their maintenance costs for fixing bulbs as LEDs last for up to 50,000 hours compared to incandescent bulbs’ 1,000 hour average life span.