Improving the In-Store Customer Experience in a Way You’d Never Expect

Lighting is an important part of a store — it influences a shopper's mood, their perception of the quality of the product and has the ability to highlight specific products (or product features) in a flattering way. Many retailers also place an emphasis on creating a welcoming atmosphere for consumers, which requires them to leave their lights on for the majority of the day. The downside is that this leads to costly electric bills. According to the U.S. Department of Energy, lighting is responsible for an estimated 42 percent of electricity bills for U.S. retailers.