Improving the In-Store Customer Experience in a Way You’d Never Expect
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Ray Sjolseth
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LEDs, on the other hand, are 90 percent efficient compared to conventional bulbs at 10 percent efficiency. LEDs will dramatically improve the brightness of product colors, making detailing and design more visible — and thus more appealing — to consumers.
LEDs also provide an opportunity for retailers to create a "feel" in their stores that matches their brand identity, while also making consumers feel more comfortable and apt to make a purchase.
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Ray Sjolseth
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