How to Reach the One Customer Segment Most Retailers Are Missing

The customer segment left out of the digital commerce revolution isn't limited to underbanked consumers. Even consumers who do have a credit or debit card are less comfortable using them to make purchased online. Over half of consumers simply prefer to use cash, and 82 percent are uncomfortable providing personal financial information online. Most telling, 30 percent of consumers indicate they would spend more money online if they can pay with cash.