How to Reach the One Customer Segment Most Retailers Are Missing
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Reach New Consumers, Existing Ones More Frequently
Underbanked and cash-based consumers have already been left out of the online and mobile commerce revolution for too long. Not only is paying bills like rent, utilities and mobile service providers a major inconvenience, but these consumers are also purchasing less online than their banked counterparts. Even more significantly, a large majority of the three-quarters of Americans who do shop online and pay bills with credit and debit cards would prefer to complete their transactions in cash.
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Thomas Cornelius
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