How to Reach the One Customer Segment Most Retailers Are Missing
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Brick-and-mortar retailers also stand to gain from this technology. For starters, billers who want to encourage on-time payment will promote retailers with cash-payment technology enabled right on the bills they send to customers. As consumers plan their errands for the week, promoted retailers remain top of mind. The result for retailers is an increase in foot traffic. In addition, by offering consumers an easy and convenient way to pay their bills in cash, retailers build a stronger, more loyal customer base.
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Thomas Cornelius
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