How to Reach the One Customer Segment Most Retailers Are Missing
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A digital locker enables consumers to complete transactions in a single digital shopping cart, even while they're using multiple apps. Users need to enter their personal information only once and it becomes instantly available across all apps in the retailer's digital locker. Retailers can easily access customer data and purchasing history from one location. Consumers enjoy a customized experience and, as a result, grow more loyal to a particular retailer and more likely to give them repeat business.
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Thomas Cornelius
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