How to Reach the One Customer Segment Most Retailers Are Missing
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By the same token, service providers who bill underbanked customers are frequently faced with the challenges of late payment. Online retailers leave money on the table that they didn't even know was there. Cash-payment technology not only helps underbanked consumers, but it also helps cash-based consumers participate in online commerce. Both bill providers and online merchants benefit from increased sales, and retailers benefit from increased foot traffic and increased customer loyalty. Plus, it's easy to deploy the technology.
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Thomas Cornelius
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