How to Get Personalized Offline
Facebook
Facebook
Twitter
Twitter
LinkedIn
LinkedIn
Email
Email
0 Comments
Comments
Moving Across the Spectrum
As marketers venture to move from left to right on this personalization spectrum, let these rules guide your actions:
Do …
- Move beyond the “who.” “Sam Sample” is tired of being treated as such. Marketing messages that stand out are those that treat the consumer as an individual rather than just a name.
- Be smart (or be ignored). Conduct marketing research and pilot personalized campaigns prior to launch or risk damaging/losing the relationships you sought to cultivate. Be aware of “big brother” perception as compelling messaging/offers typically rely on more intimate data. How you position it can make or break your campaign.
- Give something to get something. Consumers know the loyalty program game. They've entrusted you with their information, so demonstrate understanding and relevance to maintain a good relationship and drive value for both parties.
Don’t …
0 Comments
View Comments
- People:
- Paul Costello
- Sam Sample
- Places:
- Boston
Paul Costello
Author's page
Related Content
Comments