How to Get Personalized Offline
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The middle of the personalization spectrum includes those who incorporate the key element of customer behavior: What has the customer done? Even the most basic attempt in this area can yield tremendous results, as the dialogue with the customer has reached an entirely new level of relevance and brand intimacy. Loyalty program marketing is the implied exchange of data where customers anticipate relevance in exchange for tracking their shopping behaviors.
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- People:
- Paul Costello
- Sam Sample
- Places:
- Boston
Paul Costello
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