How to Get Personalized Offline
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However, if marketers are honest with themselves, many have withered on the vine of personalized marketing with half-hearted attempts, such as the personalized greeting that prioritizes perceived novelty over sound strategy.
Your Spot on the Personalization Spectrum?
As marketers and consumers ourselves, we're confronted on a daily basis with the fact that all marketing personalization isn't created equal. In fact, the majority of marketing today still lingers on the basic “left end” of the spectrum: Who is the customer? It doesn’t take an overly complex marketing engine to version communications by customers’ names, where they live or what demographic buckets they fall into.
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- People:
- Paul Costello
- Sam Sample
- Places:
- Boston
Paul Costello
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