How to Get Personalized Offline

In an age when consumers have come to expect the ability to design their own shoes on Nike.com and choose from more than 50,000 apps to customize their iPhones, it's become all too clear that personalized interactions drive brand engagement and long-term relationships. While the digital world quickly migrated from the one-way street of Web 1.0 to the interactivity of Web 2.0, there’s a common misconception that the offline world has lagged behind.