How to Get Personalized Offline
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Lastly, marketers who lead the pack are those who venture to ask this: "What could/should this customer do?" Much like a good quarterback, the most sophisticated marketing engines/strategies lead customers to where they're likely to go and, not surprisingly, where the relationships will be most profitable. For this reason, predictive modeling that manifests itself in pinpoint product recommendations, real-time conditional messaging (e.g., pollen count will be high tomorrow in your area, antihistamine offer attached) and other tactics will continue to be where the smart marketing dollars are invested — and long-term returns are achieved.
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- People:
- Paul Costello
- Sam Sample
- Places:
- Boston
Paul Costello
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