How to Get Personalized Offline
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While this may be true for some brands, many marketers are harnessing the power of personalized offline marketing to differentiate themselves during this period of marketing clutter and mounting customer sophistication.
Direct mail has come a long way from the early days of the Sears Roebuck catalog, where consumers were expected to weed through content to find the most relevant brand offering. Since then, brands have attempted to maintain a level of intimacy with their customers through marketing personalization as a form of scalable familiarity. In many ways, it was the evolution of offline database marketing that laid the foundation for the customized e-marketing wave to follow.
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- People:
- Paul Costello
- Sam Sample
- Places:
- Boston
Paul Costello
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