Creating a Culture of Content

Anyone who has tried to "create" a culture within an organization will tell you it's not an easy task. After creating a content strategy that will fit the organization, the chief content officer's most important job is to educate all stakeholders on the value of this new approach to both the company and to customers. These content evangelists, who not only understand the value but also see how it should be implemented to engage and convert customers, need to be cultivated within each group of the organization.