Creating a Culture of Content
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Avery Amaya
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To do this, retailers need to start thinking more like a content-centric organization. This, of course, won't happen overnight. Understandably, most retail organizations operate under a transactional model and culture. They measure success by key performance indicators (KPIs) such as conversion rate and average order value. At first glance, a content-driven culture may seem counterintuitive to a team that's been focused solely on ushering shoppers through the conversion funnel as quickly and as easily as possible.
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- Companies:
- Amazon.com
Avery Amaya
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