Creating a Culture of Content
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Avery Amaya
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Once the content strategy is live, the chief content officer must demonstrate how content in commerce translates into sales in order to foster further support. After all, success breeds success, so the chief content officer will need to share results early and often in order to get complete buy-in from the team and encourage the content culture they're working to build.
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- Amazon.com
Avery Amaya
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