Creating a Culture of Content
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Avery Amaya
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In a world dominated by Amazon, it's more important than ever for retailers to differentiate the customer experience. Finding the right way to connect with consumers and spark their interest has proven to drive sales. Content in commerce is a smart way to transform retail properties from transactional sites into destination sites — i.e., a place where customers will go to connect, learn, participate and, of course, shop, for years to come.
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Avery Amaya
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